Helping organisations communicate better

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Helping organisations communicate better

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What we do

Lifetime Employer Communications™

Do you want to improve employee experiences, create a great place to work and lead inspirational change? As an experienced team of creators and communicators, we can help.

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Case studies

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Results: 100% positive feedback on the newspaper’s launch issue

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easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Results: 89% of easyJet people understand how their role contributes to the company’s success

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Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

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Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Results: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

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Avis Budget Group

> Challenge: To connect 30,000 employees to the global strategy

> Solution: ‘Our route to a smarter world’

> Results: Teams worldwide understand their role in delivering the strategy

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Case studies

Smiling employee seated at a control panel

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Results: 100% positive feedback on the newspaper’s launch issue

Read more
Colleagues have fun playing the board game

easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Results: 89% of easyJet people understand how their role contributes to the company’s success

Read more
Meeting room with Privilege-themed wall art and bucket-style car seats around a table

Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

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NWG colleagues looking through virtual reality headsets

Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Results: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

Read more
Cityscape animation on office TV

Avis Budget Group

> Challenge: To connect 30,000 employees to the global strategy

> Solution: ‘Our route to a smarter world’

> Results: Teams worldwide understand their role in delivering the strategy

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Laptop displaying Our Britvic intranet home page

Britvic

> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily

> Solution: A straight-talking, guerrilla-style campaign

> Result: 63% of Britvic colleagues viewed the communications in the first three days

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Girl skateboarding past a telephone booth advertising iCop

Northern Gas Networks

> Challenge: To raise awareness of carbon monoxide

> Solution: The iCOP smartphone app and campaign

> Result: 100,000+ downloads

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Colleagues from Air Astana and Words and Pictures holding discs with the words Imagine If Growth

Air Astana

> Challenge: To help deliver Air Astana’s 2017-26 strategic plan

> Solution: A strategic narrative as the basis for ongoing communication

> Result: A consistent source of messaging for campaign planning and communications

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Twist Bioscience

> Challenge: To create an employee interpretation of Twist’s customer proposition

> Solution:: A superhero campaign celebrating the people and personality of Twist

> Result: Business-wide enthusiasm for the campaign and an appetite for more content

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Copies of Anchor news magazine Purple

Anchor – Purple magazine

> Challenge: To create an engaging, new-look, quarterly magazine, Purple

> Solution: A new content strategy, tone of voice, and overall look and feel

> Result: 93% of Anchor colleagues rate Purple as one of their top three most-used communication channels

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A few projects we love…

Rachy McKenzie –
IoIC National Awards Best Designer 2018

> Job title: Senior Designer

> Work we love: A real fave is the environmental branding and design we created for
Direct Line Group. We took their values and created beautiful, bold and fun graphics, which transformed the building across all four floors. The result is an engaging workplace that colleagues love.

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Karl Jaques

> Job title: Head of Design

> Work we love: This project had me at ‘comic-book super powers’. It was a licence to have fun and everyone at Twist really threw themselves into it, which clearly comes out in the photography and animation. A lovely way to celebrate skills in a fresh light.

 

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Louise Seastron

> Job title: Senior Client Manager

> Work we love: When I pick up a copy of Purple, I know it’s going to be an emotional read. The heartfelt stories of the relationships between Anchor people and the residents they care for are so touching. I have so much respect for carers.

 

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    A few projects we love…

    Rachy McKenzie - Senior Designer & IoIC National Awards Best Designer 2018 loves...
    A real fave is the environmental branding and design we created for Direct Line Group. We took their values and created beautiful, bold and fun graphics, which transformed the building across all four floors. The result is an engaging workplace that people love.
    Read more

    Karl Jaques - Head of Design loves...
    This project had me at ‘comic-book super powers’. It was a licence to have fun and everyone at Twist really threw themselves into it, which clearly comes out in the photography and animation. A lovely way to celebrate skills in a fresh light.
    Read more

    Louise Seastron - Senior Client Manager loves...
    When I pick up a copy of Purple, I know it’s going to be an emotional read. The heartfelt stories of the relationships between Anchor people and the residents they care for are so touching. I have so much respect for carers.
    Read more

    What our clients say…

    Feedback on the town hall sessions has been excellent. And we’re developing a culture of ideas’ sharing.
    HR Business Partner

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    The strategy campaign helps give people confidence in the future success of the company. 
    Senior Manager

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    Our brief demanded bravery and fresh-thinking of Words&Pictures. They matched our ambition and raised
    the game.
    Head of Communication 

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    It’s what we’re benchmarking all future campaigns against. It has fundamentally changed how our
    team is perceived by the business.
    Employee Communications Manager

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