Helping organisations communicate better

What we do

Lifetime Employer Communications™

Do you want to improve employee experiences, create a great place to work and lead inspirational change? As an experienced team of creators and communicators, we can help.

Southeastern Safety Campaign

> Challenge: Revitalise the safety culture among Southeastern colleagues.

> Solution: A fun and engaging campaign, encouraging colleagues to become safety champions.

> Result: Greater awareness and personal responsibility for safety at work.

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Result: 100% positive feedback on the newspaper’s launch issue

easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Result: 89% of easyJet people understand how their role contributes to the company’s success

Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Result: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

Southeastern staff with safety banner and cardboard cut-out of safety mascot, Alert Bert

Southeastern Safety Campaign

> Challenge: Revitalise the safety culture among Southeastern colleagues.

> Solution: A fun and engaging campaign, encouraging colleagues to become safety champions.

> Result: Greater awareness and personal responsibility for safety at work.

Smiling employee seated at a control panel

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Result: 100% positive feedback on the newspaper’s launch issue

Colleagues have fun playing the board game

easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Result: 89% of easyJet people understand how their role contributes to the company’s success

Meeting room with Privilege-themed wall art and bucket-style car seats around a table

Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

NWG colleagues looking through virtual reality headsets

Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Result: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

Avis Budget Group

> Challenge: To connect 30,000 employees to the global strategy

> Solution: ‘Our route to a smarter world’

> Result: Teams worldwide understand their role in delivering the strategy

Britvic

> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily

> Solution: A straight-talking, guerrilla-style campaign

> Result: 63% of Britvic colleagues viewed the communications in the first three days

Girl skateboarding past a telephone booth advertising iCop

Northern Gas Networks

> Challenge: To raise awareness of carbon monoxide

> Solution: The iCOP smartphone app and campaign

> Result: 100,000+ downloads

Air Astana

> Challenge: To help deliver Air Astana’s 2017-26 strategic plan

> Solution: A strategic narrative as the basis for ongoing communication

> Result: A consistent source of messaging for campaign planning and communications

Twist Bioscience

> Challenge: To create an employee interpretation of Twist’s customer proposition

> Solution: A superhero campaign celebrating the people and personality of Twist

> Result: Business-wide enthusiasm for the campaign and an appetite for more content

Hannah Tallant

> Job title: Head of Client Delivery

> Work we love: A real fave is the environmental branding and design we created for Direct Line Group. We took their values and created beautiful, bold and fun graphics, which transformed the building across all four floors. The result is an engaging workplace that colleagues love.

Karl Jaques

> Job title: Head of Design

> Work we love: This project had me at ‘comic-book super powers’. It was a licence to have fun and everyone at Twist really threw themselves into it, which clearly comes out in the photography and animation. A lovely way to celebrate skills in a fresh light.

Louise Seastron

> Job title: Senior Client Manager

> Work we love: I love reading the people stories in the Standard – the colleagues who go above and beyond their roles to help customers and each other. As a monthly publication, there’s a constant stream of good news stories.

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A few projects we love…

Hannah Tallant - Head of Client Delivery, loves...

A real fave is the environmental branding and design we created for Direct Line Group. We took their values and created beautiful, bold and fun graphics, which transformed the building across all four floors. The result is an engaging workplace that people love.

Karl Jaques - Head of Design loves...

This project had me at ‘comic-book super powers’. It was a licence to have fun and everyone at Twist really threw themselves into it, which clearly comes out in the photography and animation. A lovely way to celebrate skills in a fresh light.

Louise Seastron - Senior Client Manager loves...

I love reading the people stories in the Standard – the colleagues who go above and beyond their roles to help customers and each other. As a monthly publication, there’s a constant stream of good news stories.

Feedback on the town hall sessions has been excellent. And we’re developing a culture of ideas’ sharing.
HR Business Partner

The strategy campaign helps give people confidence in the future success of the company.
Senior Manager

Our brief demanded bravery and fresh-thinking of Words&Pictures. They matched our ambition and raised
the game.
Head of Communication

It’s what we’re benchmarking all future campaigns against. It has fundamentally changed how our
team is perceived by the business.
Employee Communications Manager

What we do

Lifetime Employer Communications™

Case studies

Southeastern Safety Campaign

Southeastern

easyJet

Direct Line Group

Northumbrian Water Group

Case studies

Southeastern Safety Campaign

Southeastern

easyJet

Direct Line Group

Northumbrian Water Group

Avis Budget Group

Britvic

Northern Gas Networks

Air Astana

Twist Bioscience

A few projects we love…

Hannah Tallant

Karl Jaques

Louise Seastron

A few projects we love…

Hannah Tallant - Head of Client Delivery, loves...

Karl Jaques - Head of Design loves...

Louise Seastron - Senior Client Manager loves...

What our clients say…

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