The year that was...

Looking back on a wonderful 2018

 

Dec 20, 2018 | Feature

As we head to the Christmas break and thoughts turn to days of overindulgence, presents under the tree and spending precious time with family and friends, it’s got us in a reflective mood.

 

As a year, 2018 has been a fine vintage for W&P, full of body and substance, and leaving a feeling of wellbeing and sweet satisfaction behind.

It was a year full of fresh opportunities, innovations, exciting new projects, awards and further extending our global footprint. It was a year of creative collaboration and celebrations with our like-minded clients, where together we broke new ground in internal communications, employee experience and maximised new technologies.

First things first

The doors opened on the year – literally – in January with the opening of DLG’s new flagship office in Bristol, which, together with the DLG team, we had branded four floors of. A truly landmark project, the Environmental Branding and Design pushed boundaries, creating an employee experience, communicating DLG’s vision, values and purpose, and bringing their unique can-do culture to life. The office branding delivered results – contributing to an impressive rise in engagement from 66% in 2016 to 81% in 2018.

Helping communicate complex strategies continues to be a core strength of W&P, and late January was no exception. We supported Avis Budget Group in the global rollout of their new strategy via a multi-channel, integrated campaign with great results.

Whatever the weather

Come February, while members of our team were in a frozen Malmo, Sweden, helping deliver Honda’s employee conference, the Beast from the East hit the UK. Despite zero degrees outside, the studio was a hot house of planning and creativity as we prepared to support Air Astana with their strategy town hall rollout.

Next stop, San Francisco! As we headed off to meet the team at Twist Bioscience to help bring to life their Superheroes in our DNA internal brand and create a stunning comic book origins film and digital channel.

Awards galore

To top off May, awards came thick and fast at the IoIC Central and North Region Awards with Class wins for Digital Skills with Mercedes-Benz’s digital channel – SPOTLIGHT, Best Magazine with Anchor’s Purple, Best Imagery for Mercedes-Benz photography and the crowning glory…Best Agency of the Year!

During the summer, we started work maximising the latest tech to communicate issues of health and safety and cyber security. We tapped into VR, sophisticated digital gamification and interactive film. Our VR work helped to secure two awards for Best Innovation and Best Use of Technology in the Engage Awards for Northumbrian Water later in the year.

Moving into the final quarter, new clients arrived, exciting new projects landed and, as we headed towards our 25th birthday celebrations, the awards kept coming. Our highlight of the year, which was the culmination of all those years of hard work and creative collaboration, was winning Best Agency in the IoIC National Awards while Senior Designer Rachy McKenzie won Best Designer.

Celebrate good times

Anyone who knows us, knows we love a good do! So we marked our birthday with a cracking knees up, where our people, clients, creative partners and friends, past and present, joined us to celebrate. 

Back to work, we commenced work on a vibrant rail safety campaign for Southeastern, creating Bert the safety expert. Colleagues have taken Bert to their heart, heeding his wise safety advice and exploiting any opportunity for a selfie with him!

Finally, we were recognised for our cross-continental work with Air Astana, named as National Laureates in the Change Strategy category at the FEIEA Awards held in Ljubljana. 

What next?

Looking forward, despite the chaotic Brexit blues, the coming year looks exciting, full of opportunities to continue pushing the boundaries of IC, employee experience and engagement.

To everyone who made 2018 such an amazing year, a big thank you and Merry Christmas and Happy New Year!

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