"You’re great at coming up with new ideas to make our magazine even better”

Anchor Hanover | Channel communications

A fresh approach for a growing brand

Reimagining a colleague magazine for a new and wider community of carers

The Challenge

When Anchor Trust and Hanover Housing Group merged in November 2018, they challenged us to update the existing Anchor colleague magazine, Purple, with a fresh, new design that captured the essence of the new business.

The magazine needed to reflect Anchor Hanover’s new identity and brand, feel inclusive for all colleagues, and keep people updated on their five-year plan, helping colleagues see a clear connection to it through their everyday roles.

 

The Solution

Working with Anchor Hanover’s internal communications team, we presented two different conceptual routes in a series of focus groups with colleagues.

The result was arch magazine – forged from the company’s new values and written with colleagues in mind. 

Our new creative approach puts colleagues first, it’s clean and modern, and has a warm and professional tone of voice. It reflects Anchor Hanover today.

The Result

arch is now a ‘virtual community’ for shared information, advice, real-life stories and best practice.

In a recent engagement survey, 91% of respondents said they understood how their role contributes to Anchor Hanover’s success, thanks in part to arch magazine. This builds on the previous success of Purple magazine, which was rated as one of colleagues’ top three most-used communication channels.

What colleagues said…

I’ve worked with W&P for a number of years. We’ve created a real partnership to get the stories written, and the magazine designed and delivered to the printers on time!

Emma Halfpenney, Internal Communications Manager

 

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