"You are great at coming up with new ideas to make our magazine even better"

Anchor | Employee Engagement

A fresh approach to
celebrating carers

Reinventing a colleague magazine to inspire and inform a community of carers

The Challenge

Anchor (England’s largest not-for-profit care and housing provider for older people) needed a new, fresh design for their colleague magazine, Purple.

The magazine needed to reflect Anchor’s new identity and brand, inform and inspire colleagues about their five-year plan, and help them see a clear connection to it through their everyday roles.

The Solution

Working with Anchor’s internal communications team, we ran a series of focus groups with colleagues, presenting two different concept routes.

Colleagues said they didn’t want change – until they saw it – and 100% favoured the Purple you see today.

Our new creative puts colleagues first, it’s clean and modern, with a warm and professional tone of voice. It reflects Anchor today.

The Result

Purple is now a ‘virtual community’ for shared information, advice, real-life stories and best practice.

An impressive 93% of Anchor colleagues rate Purple as one of their top three most-used communication channels – and in the latest engagement survey, 91% of colleagues understand how their role contributes to Anchor’s success.

%

rated Purple in top 3 most-used comms channel

What the client said…

I’ve worked with W&P for a number of years on company magazines. They have lots of experience and are great with coming up with new ideas to make our magazine even better, particularly around design and photography which resulted is winning the magazine category at the IoIC North & Central Awards this year. We’ve created a real partnership to get the stories written, the magazine designed and then delivered to the printers on time!

Anchor Engagement Consultant and Purple Editor

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