"This is what our people need"

Avis Budget Group | Employee Engagement

Leading the way to a
smarter world

Empowering colleagues to shape the future of Avis Budget Group

The Challenge

After 70 years, Avis Budget Group has earned its place as one of the world’s leading providers of mobility solutions. Yet to stay relevant in today’s tech-driven, digital world, the company needed to redefine itself as an agile mobility provider. This meant inspiring employees worldwide to embrace its global strategy and help deliver the biggest transformation in its history.

The Solution

Working with the executive team, we developed ‘Our route to a smarter world’. This narrative concept puts colleagues at the heart of the story, encouraging them to bring their “A-game” to power the business of today, and become “30,000 problem solvers” whose ideas can shape the products and services of tomorrow.

We shared the story through a multi-channel and language campaign. This included detailed conference materials for the top 250 leaders, storytelling tools for managers to discuss the strategy with their teams, an animation of the strategy story in action, and a film of the CEO urging everyone to step into their new role as agents of change.

The Result

Rollout of the concept to over 30,000 people is well underway and the response from across the company has been overwhelmingly positive. 100% of leaders agreed they were clear on the Global Strategy, following in-depth briefings. Managers have welcomed the opportunity to explore with their teams what the strategy means in practice, while colleagues are beginning to use the feedback channels to generate ideas.