Why entering awards is good for business

So much more than a pat on the back.

Mar 19, 2019 | Feature

On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it.

But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more than just an accolade.

Measure for measure

When you’re wrapped up in the internal world of your business, it can be hard to remember to look around you. Entering awards is a brilliant way to benchmark your work against your peers and improve your own standards.

If you win, brilliant! But if you don’t, there are lots of learnings to be had. You can find out more about the winning entry in your category and be inspired. You’ll also get feedback on your own submissions, enabling you to improve your work and your sense of what makes a winning entry. It’s a learning curve, but the more you enter, the more you’re likely to win something shiny.

Engage and enjoy

Industry awards are a great way to boost employee engagement and recognition. Simply choosing to enter work into an award is recognition that you think your colleagues have smashed it. Getting a nomination or an award win will then motivate colleagues even more!

Attending the event is a great way of rewarding colleagues for great work too. And if you can’t invite everyone along, make sure to extend the celebrations with events in your office – we’ve been known to have fizz and fish‘n’chip Fridays!

Awards are a great way to get on the radar of future talent too, people who know they want to work in an award-winning team.

A marketing tool

Nominations and recognition through entering awards are a fantastic way to get your name out and about for all the right reasons. Whether that’s to attract new business or be seen as a standard-setter in your industry, or both.

Award events tend to have their own #hashtags so companies and colleagues can get involved on the night. Plus, award governing bodies will have their own social media pages and tend to be very post-happy. They’ll be posting in the lead up to, on the night, and after any awards, so get following, sharing, and interacting as part of your marketing strategy.

You can also refresh your marketing material to feature your award-winning logo – making sure that nobody misses the news!

Face to face

Industry awards give you exposure to all sorts of experts, from the judges, to the hosts and other industry-leaders. So, make the most of it!

On the night of any award do, be prepared to get networking. You never know who you might meet: a potential client, exciting new collaborator, or your own industry hero!

So, there you have it – a clear case for entering awards and reaping the benefits.

And at the end of the day, everyone works hard, so any excuse for a good old knees up with your colleagues and peers is a wonderful thing.


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