Banish Blue Monday


The third Monday in January has been officially dubbed ‘Blue Monday’…

Jan 20, 2020 | Feature

It’s classed as the most depressing day of the year 

Many people’s resolutions have fallen off a cliff, the longer month is taking its toll on people’s finances and the weather is dreary. On top of that, there’s work.

January is the time that people often take stock of their careers and the job-hopping begins.  Here are a few ideas to engage your employees right from the off this year:

Wellbeing matters 

With many people feeling down and depressed, it’s really important to prioritise employee wellbeing in January. Remind them of the tools they have available e.g. Employee Assistance Programmes or flexible working options. Make sure managers and team leaders are briefed on how to start conversations about mental health by creating manager guides. Start the conversation early, so people know that it’s OK not to be OK.

Share your goals

Make sure everyone knows what the company goals are for 2020. People need to know what they’re working towards, and how they are contributing. More than ever, people want to feel like they’re part of something bigger, and January is a great time to get them fired-up and excited for what’s to come. We’ve helped plenty of clients with this over the years, including Air Astana whom we partnered with to share their future strategy with over 5,000 employees.

Get social

Having a social event in January is a great way of keeping people’s spirits up, whether it’s a team-building away day or just a night at the pub (for all those not doing dry January!). This could be a company-wide initiative or something you encourage individual teams to do. January is also a great time to plan out the rest of the year’s social events, so people know what they’ve got to look forward to.

Friendly competition

A bit of friendly competition goes a long way, and raises energy levels. Think about rewards and recognition, how can you encourage people to stay motivated, in and out of work? You might want to encourage people to be healthier – very topical in January – or you could create a bit of competition around hitting targets. People love having something to aim for, no matter what the prize is.

Good news

Everyone needs a boost at this time of year, and one way to do this is by sharing positive news stories with colleagues. What form this takes can be totally tailored to your organisation. We help our clients share people stories through newspapers, blogs, intranets, newsletters – you name it. The common factor is that the content is by employees for employees, and encourages engagement through the people who bring business to life.

January really doesn’t need to be depressing! If you’re interested in learning more about some of the work that we’ve done with our clients, view our case studies, or get in touch, we’d love to have a chat!


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