Case studies
Southeastern
> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London
> Solution: The Southeastern Standard colleague newspaper
> Results: 100% positive feedback on the newspaper’s launch issue
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easyJet
> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees
> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it
> Results: 89% of easyJet people understand how their role contributes to the company’s success
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Direct Line Group
> Challenge: To create an immersive environment at DLG’s new Bristol office
> Solution: An engaging, design-led workspace
> Result: More colleague collaboration and involvement in DLG communications
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Northumbrian Water Group
> Challenge: Getting colleagues to make safety a part of everything they do
> Solution: A 15-minute virtual reality experience to bring potential hazards to life
> Results: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted
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Avis Budget Group
> Challenge: To connect 30,000 employees to the global strategy
> Solution: ‘Our route to a smarter world’
> Results: Teams worldwide understand their role in delivering the strategy
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Britvic
> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily
> Solution: A straight-talking, guerrilla-style campaign
> Result: 63% of Britvic colleagues viewed the communications in the first three days
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Northern Gas Networks
> Challenge: To raise awareness of carbon monoxide
> Solution: The iCOP smartphone app and campaign
> Result: 100,000+ downloads
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Air Astana
> Challenge: To help deliver Air Astana’s 2017-26 strategic plan
> Solution: A strategic narrative as the basis for ongoing communication
> Result: A consistent source of messaging for campaign planning and communications
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Twist Bioscience
> Challenge: To create an employee interpretation of Twist’s customer proposition
> Solution:: A superhero campaign celebrating the people and personality of Twist
> Result: Business-wide enthusiasm for the campaign and an appetite for more content
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Anchor – Purple magazine
> Challenge: To create an engaging, new-look, quarterly magazine, Purple
> Solution: A new content strategy, tone of voice, and overall look and feel
> Result: 93% of Anchor colleagues rate Purple as one of their top three most-used communication channels
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Unilever – Global wellbeing strategy
> Challenge: To improve the wellbeing of Unilever’s global workforce
> Solution: An insightful wellbeing campaign
> Result: Reduced sickness and length of absence
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