Case studies
A unified voice
On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more than just an accolade. Measure for measure When you’re...
GSK Quiz
> Challenge: Improving awareness and education around phishing and cyber security
> Solution: A fun and interactive online quiz designed to educate and engage
> Result: Improved awareness and interest in cyber security, and a new learning method for the future
Unilever
> Challenge:
To get young people thinking about careers within Unilever’s Manufacturing and Engineering teams.
> Solution:
A multi-channel campaign inviting young people to walk in apprentices’ shoes.
> Result:
A foundation on which to build an inspiring identity for the entire UK apprenticeship programme.
Anchor Hanover
> Challenge:
To develop an engaging, fresh-look magazine for colleagues of the major new care provider Anchor Hanover
> Solution:
arch – a new, three times a year magazine with a celebratory tone of voice, look and feel
> Results:
Thanks in part to arch, 91% of Anchor Hanover colleagues said they understand how they contribute to the new company’s success.
Direct Line Group
> Challenge: To create an immersive environment at DLG’s new Bristol office
> Solution: An engaging, design-led workspace
> Result: More colleague collaboration and involvement in DLG communications
Southeastern Safety Campaign
> Challenge: Revitalise the safety culture among Southeastern colleagues.
> Solution: A fun and engaging campaign, encouraging colleagues to become safety champions.
> Result: Greater awareness and personal responsibility for safety at work.
easyJet
> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees
> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it
> Result: 89% of easyJet people understand how their role contributes to the company’s success
Intu
> Challenge: To refresh and reinvigorate employees’ understanding of intu’s ‘joy’ principles.
> Solution: A campaign of workshops and team activities that help colleagues bring ‘joy’ to life.
> Result: High manager engagement plus regular all-staff activities designed to encourage joy in people’s daily work.
Southeastern
> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London
> Solution: The Southeastern Standard colleague newspaper
> Result: 100% positive feedback on the newspaper’s launch issue
Northumbrian Water Group
> Challenge: Getting colleagues to make safety a part of everything they do
> Solution: A 15-minute virtual reality experience to bring potential hazards to life
> Result: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted
Avis Budget Group
> Challenge: To connect 30,000 employees to the global strategy
> Solution: ‘Our route to a smarter world’
> Result: Teams worldwide understand their role in delivering the strategy
Britvic
> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily
> Solution: A straight-talking, guerrilla-style campaign
> Result: 63% of Britvic colleagues viewed the communications in the first three days
Phoenix
> Challenge: To come up with a creative and impactful launch for Phoenix Group’s new intranet.
> Solution: A disruptive, experiential ‘Secret Cinema’ event to showcase the benefits of the new intranet.
> Result: 86% of Phoenix colleagues logged on to the new intranet on launch day alone.
Northern Gas Networks
> Challenge: To raise awareness of carbon monoxide
> Solution: The iCOP smartphone app and campaign
> Result: 100,000+ downloads
Air Astana
> Challenge: To help deliver Air Astana’s 2017-26 strategic plan
> Solution: A strategic narrative as the basis for ongoing communication
> Result: A consistent source of messaging for campaign planning and communications
Twist Bioscience
> Challenge: To create an employee interpretation of Twist’s customer proposition
> Solution: A superhero campaign celebrating the people and personality of Twist
> Result: Business-wide enthusiasm for the campaign and an appetite for more content
Unilever – Global wellbeing strategy
> Challenge: To improve the wellbeing of Unilever’s global workforce
> Solution: An insightful wellbeing campaign
> Result: Reduced sickness and length of absence
