Raising awareness on information security

GlaxoSmithKline | Support

Making information security accessible for everyone

Empowering GSK colleagues to expand their knowledge

The Challenge

As a global company, information security is a big focus for GSK and they have multiple tests and systems in place to keep it at the forefront of their people’s minds. When internal penetration tests showed that greater knowledge was required around phishing in key areas of the business, it became clear that additional communications were needed to highlight the importance of cyber security, to educate people and change behaviour to keep them safe online.

The Solution

A fun online quiz, encouraging employees to test their knowledge and learn about cyber security in an active way. Players could take the quiz individually, and form teams to play other areas of the business, making cyber security something people actively wanted to get involved with. We hosted the quiz externally on GSK’s behalf, following their security protocols and using an encrypted two-step authentication process. No personal data was stored so people could feel confident and secure whilst playing. We kept the quiz mechanics and login process simple, people accessed and registered through a secure link, so players had a seamless experience, encouraging them to play again.

The Result

Feedback to the quiz was overwhelmingly positive. It was a targeted activity, so only specific people were invited from areas of the business where issues had been highlighted. Over 300 people took part in the initial quiz from across 12 countries, which is a great result for a voluntary activity. On average, each person played the quiz 3.3 times, proving it was something they returned to multiple times, strengthening their awareness on phishing each time. The response was so successful that a second quiz on cyber awareness was then created and translated into six languages. Building on the overwhelmingly positive response to the quizzes, a cyber security game has also been developed, which is due to launch shortly. This browser-based game involves identifying and reporting phishing emails against the clock, highlighting the importance of vigilance but also the need to report them quickly.

Unique users

Avg plays per users

Countries

Unilever

> Challenge:
To get young people thinking about careers within Unilever’s Manufacturing and Engineering teams.

> Solution:
A multi-channel campaign inviting young people to walk in apprentices’ shoes.

> Result:
A foundation on which to build an inspiring identity for the entire UK apprenticeship programme.

Anchor Hanover

> Challenge:
To develop an engaging, fresh-look magazine for colleagues of the major new care provider Anchor Hanover

> Solution:
arch – a new, three times a year magazine with a celebratory tone of voice, look and feel

> Results:
Thanks in part to arch, 91% of Anchor Hanover colleagues said they understand how they contribute to the new company’s success.

Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

Southeastern Safety Campaign

> Challenge: Revitalise the safety culture among Southeastern colleagues.

> Solution: A fun and engaging campaign, encouraging colleagues to become safety champions.

> Result: Greater awareness and personal responsibility for safety at work.

easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Result: 89% of easyJet people understand how their role contributes to the company’s success

Intu

> Challenge: To refresh and reinvigorate employees’ understanding of intu’s ‘joy’ principles.

> Solution: A campaign of workshops and team activities that help colleagues bring ‘joy’ to life.

> Result: High manager engagement plus regular all-staff activities designed to encourage joy in people’s daily work.

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Result: 100% positive feedback on the newspaper’s launch issue

Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Result: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

Avis Budget Group

> Challenge: To connect 30,000 employees to the global strategy

> Solution: ‘Our route to a smarter world’

> Result: Teams worldwide understand their role in delivering the strategy

Britvic

> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily

> Solution: A straight-talking, guerrilla-style campaign

> Result: 63% of Britvic colleagues viewed the communications in the first three days