Spring clean your communications

Add some sparkle to your multi-channel solutions.

Mar 20, 2019 | Feature

Spring is just around the corner and Mother Nature is bursting back into life. With lighter, warmer days ahead, many of us are thinking about making a fresh start, from brushing away the cobwebs at home, to starting a new exercise regime.

It’s also a timely opportunity for businesses to channel their inner Marie Kondo, and like the de-cluttering guru, give their communications a thorough spring clean.

Tools of the trade

Here at Words&Pictures, we believe that ‘great teams begin and end with great communication’. There are any number of exciting and innovative ways businesses can engage with, and inspire, their people: from colleague publications, CSR programmes and branded workplaces to animation, digital hubs and gamification. But do the ways you communicate resonate with your employees?

Our spring-cleaning comms guide

Take a look at our four-point plan below – and spring clean your communications today:

  1. A channel audit. Does your intranet need an overhaul? Are you making the most of internal social networks? A channel audit can provide a summary of key insights, identify areas for improvement and provide a strategy that engages colleagues and enhances the performance of your business.
  2. What’s in it for me? Talking to a diverse range of people can help your spring clean. From Heads of Department to company-wide focus groups, conversations can help to identify frustrations and develop ways of communicating that are more relevant.
  3. Beware information overload. It’s less about the volume of communications and more about developing bespoke solutions that educate and inspire YOUR colleagues to support YOUR goals. Every time you launch a new channel, reduce the noise by considering how you can streamline, or spring clean, elsewhere.
  4. Measurement and evaluation. What works best for your business and people? After all, one size doesn’t fit all. Quantitative data and anecdotal feedback build clear measurement and evaluation criteria into every project. So start to make them second nature, and part of your communications plan.

Is it time you spring-cleaned your communications?


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