Spring clean your communications

Add some sparkle to your multi-channel solutions.

Mar 20, 2019 | Feature

Spring is just around the corner and Mother Nature is bursting back into life. With lighter, warmer days ahead, many of us are thinking about making a fresh start, from brushing away the cobwebs at home, to starting a new exercise regime.

It’s also a timely opportunity for businesses to channel their inner Marie Kondo, and like the de-cluttering guru, give their communications a thorough spring clean.

Tools of the trade

Here at Words&Pictures, we believe that ‘great teams begin and end with great communication’. There are any number of exciting and innovative ways businesses can engage with, and inspire, their people: from colleague publications, CSR programmes and branded workplaces to animation, digital hubs and gamification. But do the ways you communicate resonate with your employees?

Our spring-cleaning comms guide

Take a look at our four-point plan below – and spring clean your communications today:

  1. A channel audit. Does your intranet need an overhaul? Are you making the most of internal social networks? A channel audit can provide a summary of key insights, identify areas for improvement and provide a strategy that engages colleagues and enhances the performance of your business.
  2. What’s in it for me? Talking to a diverse range of people can help your spring clean. From Heads of Department to company-wide focus groups, conversations can help to identify frustrations and develop ways of communicating that are more relevant.
  3. Beware information overload. It’s less about the volume of communications and more about developing bespoke solutions that educate and inspire YOUR colleagues to support YOUR goals. Every time you launch a new channel, reduce the noise by considering how you can streamline, or spring clean, elsewhere.
  4. Measurement and evaluation. What works best for your business and people? After all, one size doesn’t fit all. Quantitative data and anecdotal feedback build clear measurement and evaluation criteria into every project. So start to make them second nature, and part of your communications plan.

Is it time you spring-cleaned your communications?


You may also like…

Musical firsts

At W&P we’re music mad and with Record Store Day having just passed us, we got the team thinking together to find out what the first album they ever bought was (and to expose everyone’s early music tastes) …

The power of women

March is Women’s History Month – a month dedicated to celebrating the role women have played in modern history. In the spirit of the month and celebrating why women are great, the W&P team wanted to share just some of the women that inspire us and have helped to shape us creatively…

A unified voice

On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more than just an accolade. Measure for measure When you’re...

Press play on podcasts

Podcasts are so much more than true crime and comedy. They’re intimate, engaging and personal, which makes them great communication tools. At a time when connection and storytelling are more important than ever, a podcast could be a great way to evolve your internal communications and bring colleagues closer together.

Well, then

When Covid-19 hit the headlines last March, none of us knew what was coming. Fast forward to today – three lockdowns, 12 months and countless cancelled plans later – and here we all are; taking it one day at a time and doing what we can to make the best of an unprecedented (sorry) situation.

We see IC Amy Holmes

In the third instalment of our series, we caught up with Amy Holmes, Internal Communications and Engagement Consultant at Marshalls about how they’re paving the way for more diverse communications channels in the future.

Kimberley-Marie Sklinar

In the latest installment of our series, we caught up with Kimberley-Marie Sklinar, Internal Communications Partner at StepChange Debt Charity, on how virtual communications are shaping the future.

Cyber Security

With millions of people around the UK working from home it’s no surprise that we’ve been online more than normal. According to infosecurity magazine in April, there was an overall Internet usage increase of 17%. From Zoom calls for work to FaceTime with friends, people are getting better acquainted with the virtual world.

We see IC Allison Cary

In the second of our series, we caught up with Allison Cary, Internal Communications Lead at Voyage Care, about the ever-evolving role of internal communications in Social Care.

Tone of Voice

COVID-19 has highlighted many things. The British public love banana bread, toilet rolls don’t grow on trees, and how you say something is as important as what you’re saying.