Spring clean your communications

Add some sparkle to your multi-channel solutions.

Mar 20, 2019 | Feature

Spring is just around the corner and Mother Nature is bursting back into life. With lighter, warmer days ahead, many of us are thinking about making a fresh start, from brushing away the cobwebs at home, to starting a new exercise regime.

It’s also a timely opportunity for businesses to channel their inner Marie Kondo, and like the de-cluttering guru, give their communications a thorough spring clean.

Tools of the trade

Here at Words&Pictures, we believe that ‘great teams begin and end with great communication’. There are any number of exciting and innovative ways businesses can engage with, and inspire, their people: from colleague publications, CSR programmes and branded workplaces to animation, digital hubs and gamification. But do the ways you communicate resonate with your employees?

Our spring-cleaning comms guide

Take a look at our four-point plan below – and spring clean your communications today:

  1. A channel audit. Does your intranet need an overhaul? Are you making the most of internal social networks? A channel audit can provide a summary of key insights, identify areas for improvement and provide a strategy that engages colleagues and enhances the performance of your business.
  2. What’s in it for me? Talking to a diverse range of people can help your spring clean. From Heads of Department to company-wide focus groups, conversations can help to identify frustrations and develop ways of communicating that are more relevant.
  3. Beware information overload. It’s less about the volume of communications and more about developing bespoke solutions that educate and inspire YOUR colleagues to support YOUR goals. Every time you launch a new channel, reduce the noise by considering how you can streamline, or spring clean, elsewhere.
  4. Measurement and evaluation. What works best for your business and people? After all, one size doesn’t fit all. Quantitative data and anecdotal feedback build clear measurement and evaluation criteria into every project. So start to make them second nature, and part of your communications plan.

Is it time you spring-cleaned your communications?

 

You may also like…

Cyber Security

With millions of people around the UK working from home it’s no surprise that we’ve been online more than normal. According to infosecurity magazine in April, there was an overall Internet usage increase of 17%. From Zoom calls for work to FaceTime with friends, people are getting better acquainted with the virtual world.

We see IC Allison Cary

In the second of our series, we caught up with Allison Cary, Internal Communications Lead at Voyage Care, about the ever-evolving role of internal communications in Social Care.

Tone of Voice

COVID-19 has highlighted many things. The British public love banana bread, toilet rolls don’t grow on trees, and how you say something is as important as what you’re saying.

We See IC

Welcome to the first in a series where we grab a cuppa and settle in for a virtual chat with some amazing IC experts.

We caught up with Jen Lock, Senior Internal Communications Manager at Direct Line Group, on all things communications and COVID-19.

Return to the workplace

Internal comms teams will be pivotal in the gradual move back to some sort of workplace ‘normality’. Here are our key points to consider as you start that journey.

That’s the spirit!

Maybe it’s a particular British thing, but we love a good wartime metaphor. When our ‘backs are against the wall’, facing ‘our darkest hour’ us plucky Brits come out fighting.

As we battle with this horrible virus the tone of the national conversation is full of 1940’s references, harking back to a time when we collectively stood together, shoulder to shoulder to beat the forces of evil by keeping calm and carrying on.

World Sleep Day

Friday 13 March is World Sleep Day – yes, it’s a thing.

With the average person spending a third of their lives asleep, it’s fair to say that sleep is instrumental for our overall wellbeing – physically and mentally.

Love what you do

Work is about so much more than just the job you do On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more...

Banish Blue Monday

The third Monday in January has been officially dubbed ‘Blue Monday’. It’s classed as the most depressing day of the year. Many people’s resolutions have fallen off a cliff, the longer month is taking its toll on people’s finances and the weather is dreary. On top of that, there’s work.

January is the time that people often take stock of their careers and the job-hopping begins. Here are a few ideas to engage your employees right from the off this year…

Hello 2020

Happy New Year! On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more than just an accolade. Measure for...