That's the spirit!

Keep calm and carry on…

Mar 25, 2020 | Feature

We’re in this together

Maybe it’s a particular British thing, but we love a good wartime metaphor. When our ‘backs are against the wall’, facing ‘our darkest hour’ us plucky Brits come out fighting.

As we battle with this horrible virus the tone of the national conversation is full of 1940’s references, harking back to a time when we collectively stood together, shoulder to shoulder to beat the forces of evil by keeping calm and carrying on.

Why is it that we reach for this familiar lexicon of struggle at times like these? In this globalist, digital, interconnected world why haven’t we yet found a new hard-times phrase book and is it wrong to still hark back, through rose-tinted spectacles to a time when we were ‘all in it together’?  After all, the evidence suggests otherwise – that although we like to reassure ourselves that we all ‘did our bit’, the reality was a thriving black market full of hoarders, fraudsters and plenty of general selfishness. Perhaps panicked or greedy shoppers aren’t something particularly unique to our generation. 

Saying all that, we probably like to deploy the wartime ‘Churchillian’ playbook in times like this because it gives us strength and the promise of better times to come through our everyday victories. After all, it was a time when – in the face of adversity – we really did stand together to fight the good fight. We might not be landing on French beaches for a while, but thanks to our wonderful NHS and those brave and valiant doctors and nurses on the frontline we may once again say thanks that ‘so much was owed by so many to so few’. 

Maybe, 2020 will be this generation’s moment to show what we are made of. A time where our social media-obsessed, celebrity-fixated, supposed snowflake generation will be truly tested. From what I’ve seen from how our team has responded to the crisis so far, I know we have the backbone for the long fight, the comradeship to see us through and the emotional resolve to ‘dig deep for victory’. 

So, hackneyed as it may seem, to channel our blitz spirit as we try to remain chipper, working from our kitchen tables, spare rooms and sofas, I know we’ll keep the home fires burning. We’ll stretch out our weekly shop to beat the’ squander bug’ and together we’ll smash this virus, bounce back and say, in all honesty, ‘this was our finest hour’.

 

You may also like…

Cyber Security

With millions of people around the UK working from home it’s no surprise that we’ve been online more than normal. According to infosecurity magazine in April, there was an overall Internet usage increase of 17%. From Zoom calls for work to FaceTime with friends, people are getting better acquainted with the virtual world.

We see IC Allison Cary

In the second of our series, we caught up with Allison Cary, Internal Communications Lead at Voyage Care, about the ever-evolving role of internal communications in Social Care.

Tone of Voice

COVID-19 has highlighted many things. The British public love banana bread, toilet rolls don’t grow on trees, and how you say something is as important as what you’re saying.

We See IC

Welcome to the first in a series where we grab a cuppa and settle in for a virtual chat with some amazing IC experts.

We caught up with Jen Lock, Senior Internal Communications Manager at Direct Line Group, on all things communications and COVID-19.

Return to the workplace

Internal comms teams will be pivotal in the gradual move back to some sort of workplace ‘normality’. Here are our key points to consider as you start that journey.

That’s the spirit!

Maybe it’s a particular British thing, but we love a good wartime metaphor. When our ‘backs are against the wall’, facing ‘our darkest hour’ us plucky Brits come out fighting.

As we battle with this horrible virus the tone of the national conversation is full of 1940’s references, harking back to a time when we collectively stood together, shoulder to shoulder to beat the forces of evil by keeping calm and carrying on.

World Sleep Day

Friday 13 March is World Sleep Day – yes, it’s a thing.

With the average person spending a third of their lives asleep, it’s fair to say that sleep is instrumental for our overall wellbeing – physically and mentally.

Love what you do

Work is about so much more than just the job you do On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more...

Banish Blue Monday

The third Monday in January has been officially dubbed ‘Blue Monday’. It’s classed as the most depressing day of the year. Many people’s resolutions have fallen off a cliff, the longer month is taking its toll on people’s finances and the weather is dreary. On top of that, there’s work.

January is the time that people often take stock of their careers and the job-hopping begins. Here are a few ideas to engage your employees right from the off this year…

Hello 2020

Happy New Year! On the face of it, entering awards can cost both time and money, so it’s easy to talk yourself out of it. But in reality, entering – and winning – awards is great for business on many levels. Here’s why it’s more than just an accolade. Measure for...