Thinking ahead to 2020

The end of the year is fast approaching.
How on earth did that happen?

Nov 13, 2019 | Feature

The last months of the year are often the most manic for many businesses. 

By extension, that means that internal communications teams around the UK are managing and juggling priorities.


In the midst of this, planning a communications strategy for next year can fall behind. However, the last thing you want to do is start the new year playing catch-up.


Here are five reasons to start planning your 2020 internal comms strategy as soon as you can:

Forgive us for starting with an obvious one here, but 2020 is only a few short months away. At this point, it’s less ‘planning for next year’ and more ‘planning for the next few months’. The end of the year can be a busy time trying to get everything wrapped up (and we’re not just talking Christmas presents), but you can only get ahead by thinking ahead, so even a few hours of dedicated planning will be a massive help when December tips into January.

1. Generally speaking, your business goals for 2020 will be finalised now. Priorities might shift and pieces of work may drop in and out but, overall, you know where you’re headed. Great internal communications are structured, however they must fluidly move with the ebb and flow of company information. So, looking at the targets and goals for next year is a great place to start plotting your comms strategy.

2. If you already know what campaigns you want to run, and have spotted your challenges and opportunities, then you can start the new year on the front foot. Taking inspiration from others can also help spark tactical ideas. This gives you the ability to plan in extra measurement and resource (if you need it), so you can get an indication of how the communications you’ve worked so hard on are being received.

3. January is a fresh start, and the majority of your employees will return to work revitalised and ready for action. Make the most of this motivation and seize the opportunity to really engage with them by having targeted communications planned and ready to go. If you don’t think about January communications until January, you might already have missed the boat.

4. It’s hard to move from reactive communications to proactive communications, especially when resource is limited, but the start of a new year is the perfect time to do so! It takes action to break the cycle, so by putting aside a couple of hours a week as a team, or as the internal comms rep for your business, you’re taking steps towards changing the communication culture for good. We believe in you!It’s October. Forgive us for starting with an obvious one here, but 2020 is only a few short months away.

At this point, it’s less ‘planning for next year’ and more ‘planning for the next few months’. The end of the year can be a busy time trying to get everything wrapped up (and we’re not just talking Christmas presents), but you can only get ahead by thinking ahead, so even a few hours of dedicated planning will be a massive help when December tips into January.

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