Comic book creations bring
science to life
A creative superhero concept where colleagues become part of the Twist Bioscience origin story – ‘Super powers are in our DNA’
San Francisco-based Twist Bioscience wanted to bring their employee community together to celebrate the culture of innovation and excellence that has powered its growth over the last five years. So, they turned to us to develop a fun and engaging colleague interpretation of their customer proposition.
From the comic book video to posing for the camera for team stories, everyone at Twist brought enthusiasm and individuality to the campaign. The feedback was excellent and demonstrated an appetite for more colleague and customer stories. As such, we’re working with Twist to develop a digital channel for colleagues.
What colleagues said…
The whole team completely immersed themselves in superhero dressing up.
Vice President, Human Resources
The video was so well received… I can tell you it was a resounding success.
European Director of Sales