San Francisco-based Twist Bioscience wanted to bring their employee community together to celebrate the culture of innovation and excellence that has powered its growth over the last five years. So, they turned to us to develop a fun and engaging colleague interpretation of their customer proposition.
We created a bold, graphic superhero concept, which celebrated the individual ‘powers’ that colleagues bring to their teams. Using rich video and photographic content, this engaging campaign featured heart-warming stories of the meaning colleagues found in their work, detailed the role played by the company’s founders and explored Twist’s rapid growth.