"I was truly impressed by the knowledgeable and professional attitude of the team."

Unilever | Apprenticeships and graduates

Potential recruits walk in apprentices’ shoes

Fun and inspiring apprenticeship campaign brings career opportunities to life

The Challenge

After 70 years, Avis Budget Group has earned its place as one of the world’s leading providers of mobility solutions. Yet to stay relevant in today’s tech-driven, digital world, the company needed to redefine itself as an agile mobility provider. This meant inspiring employees worldwide to embrace its global strategy and help deliver the biggest transformation in its history.

The Solution

Working with the Manufacturing and Engineering team, we developed a multi-channel campaign to spread awareness of Unilever’s extensive apprenticeship opportunities. This included a fun and inspirational film (watch here) following two existing apprentices – male and female – as they go about their work.

 

The style encouraged potential applicants to imagine themselves as part of the team, and featured pop-up, did-you-knows about a career at Unilever. Building on the film, a stepped booklet provided further relevant detail with clear ‘calls to action’, including how to apply.

The Result

Inspired by the fun and engaging style of these materials, Unilever recruitment teams invited us to create an impactful identity for the entire UK apprenticeship programme that could be applied to a range of marketing materials aimed at young people. Bright and playful, this featured Unilever apprentices interacting with outsized hero products and telling their own stories alongside reader calls to action. The effect was to show apprentices in control of their own careers within a company of household brands that champions everyday living.

What colleagues said…

The team’s strategic input and recommendations, coupled with precise executions and diligent day-to-day management, helped us to produce great marketing materials.

UK Supply Chain Skills & Apprenticeship Coordinator, Unilever UK Ltd

 

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