"I was truly impressed by the knowledgeable and professional attitude of the team."

Unilever | Apprenticeships and graduates

Potential recruits walk in apprentices’ shoes

Fun and inspiring apprenticeship campaign brings career opportunities to life

The Challenge

After 70 years, Avis Budget Group has earned its place as one of the world’s leading providers of mobility solutions. Yet to stay relevant in today’s tech-driven, digital world, the company needed to redefine itself as an agile mobility provider. This meant inspiring employees worldwide to embrace its global strategy and help deliver the biggest transformation in its history.

The Solution

Working with the Manufacturing and Engineering team, we developed a multi-channel campaign to spread awareness of Unilever’s extensive apprenticeship opportunities. This included a fun and inspirational film (watch here) following two existing apprentices – male and female – as they go about their work.

 

The style encouraged potential applicants to imagine themselves as part of the team, and featured pop-up, did-you-knows about a career at Unilever. Building on the film, a stepped booklet provided further relevant detail with clear ‘calls to action’, including how to apply.

The Result

Inspired by the fun and engaging style of these materials, Unilever recruitment teams invited us to create an impactful identity for the entire UK apprenticeship programme that could be applied to a range of marketing materials aimed at young people. Bright and playful, this featured Unilever apprentices interacting with outsized hero products and telling their own stories alongside reader calls to action. The effect was to show apprentices in control of their own careers within a company of household brands that champions everyday living.

What colleagues said…

The team’s strategic input and recommendations, coupled with precise executions and diligent day-to-day management, helped us to produce great marketing materials.

UK Supply Chain Skills & Apprenticeship Coordinator, Unilever UK Ltd

 

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Unilever

> Challenge:
To get young people thinking about careers within Unilever’s Manufacturing and Engineering teams.

> Solution:
A multi-channel campaign inviting young people to walk in apprentices’ shoes.

> Result:
A foundation on which to build an inspiring identity for the entire UK apprenticeship programme.

Anchor Hanover

> Challenge:
To develop an engaging, fresh-look magazine for colleagues of the major new care provider Anchor Hanover

> Solution:
arch – a new, three times a year magazine with a celebratory tone of voice, look and feel

> Results:
Thanks in part to arch, 91% of Anchor Hanover colleagues said they understand how they contribute to the new company’s success.

Direct Line Group

> Challenge: To create an immersive environment at DLG’s new Bristol office

> Solution: An engaging, design-led workspace

> Result: More colleague collaboration and involvement in DLG communications

Southeastern Safety Campaign

> Challenge: Revitalise the safety culture among Southeastern colleagues.

> Solution: A fun and engaging campaign, encouraging colleagues to become safety champions.

> Result: Greater awareness and personal responsibility for safety at work.

easyJet

> Challenge: Helping to improve awareness and understanding of easyJet’s customer experience for their 8,000 employees

> Solution: An interactive, multi-channel campaign to cascade the strategy – and get easyJet people talking about it

> Result: 89% of easyJet people understand how their role contributes to the company’s success

Intu

> Challenge: To refresh and reinvigorate employees’ understanding of intu’s ‘joy’ principles.

> Solution: A campaign of workshops and team activities that help colleagues bring ‘joy’ to life.

> Result: High manager engagement plus regular all-staff activities designed to encourage joy in people’s daily work.

Southeastern

> Challenge: A game-changing approach to connecting with 4,278 employees across the railway network from Kent to central London

> Solution: The Southeastern Standard colleague newspaper

> Result: 100% positive feedback on the newspaper’s launch issue

Northumbrian Water Group

> Challenge: Getting colleagues to make safety a part of everything they do

> Solution: A 15-minute virtual reality experience to bring potential hazards to life

> Result: Colleagues are more aware of potential safety risks – and they’re carrying out safety checks unprompted

Avis Budget Group

> Challenge: To connect 30,000 employees to the global strategy

> Solution: ‘Our route to a smarter world’

> Result: Teams worldwide understand their role in delivering the strategy

Britvic

> Challenge: To promote Britvic’s new intranet as a tool to help colleagues to do their jobs easily

> Solution: A straight-talking, guerrilla-style campaign

> Result: 63% of Britvic colleagues viewed the communications in the first three days