"Our aim is to break the stigma"

Unilever | Employee Experience

Shaping Unilever’s global
wellbeing strategy

A hard-hitting campaign to help colleagues safeguard their mental health and emotional wellbeing

The Challenge

After a tough few years for most of their FMCG team, Unilever wanted to address the effects of this increased pressure on its global workforce and improve colleague wellbeing.

The Solution

Working closely with Unilever’s occupational health and internal communications team, we developed and delivered a phased, multi-channel campaign to help colleagues recognise and speak about the early signs of emotional stress.

Big, bold graphics and text reflect the pressure to put on a brave face and conform, while fractured elements reflect internal pressures.

Animations for global office displays, posters and training giveaways also helped to bring the campaign to life.

The Result

The campaign helped to raise awareness of mental health issues, build mental resilience, encourage early self-reporting of problems and reduce sickness levels and length of absence.

We were proud to win the Bupa Employee Wellbeing Award for Business in the Community for our work.

What the client said…

It’s fantastic to see people developing their own ideas to help mental health – three sites have even set up their own choirs.

Human Resources, UK&I

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